Wait. Are conversion rates really that simple?

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. User experience is one of the most important aspects of any online business or …

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Other tips and tricks that can help encourage clickthrough

If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you're a relevant, trustworthy business. The …

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